{"id":2126,"date":"2025-07-21T13:46:16","date_gmt":"2025-07-21T11:46:16","guid":{"rendered":"https:\/\/dorientendijck.nl\/podcast\/"},"modified":"2026-03-10T12:07:24","modified_gmt":"2026-03-10T11:07:24","slug":"podcast","status":"publish","type":"page","link":"https:\/\/dorientendijck.nl\/en\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2126\" class=\"elementor elementor-2126 elementor-29\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4710b22 e-flex e-con-boxed e-con e-parent\" data-id=\"4710b22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-055cb62 e-con-full e-flex e-con e-child\" data-id=\"055cb62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec2149 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0ec2149\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bfff1 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"81bfff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For B2B companies with green gold that want to grow with purpose<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8db06 elementor-shape-circle e-grid-align-left animated-slow elementor-grid-0 elementor-invisible elementor-widget elementor-widget-social-icons\" data-id=\"2b8db06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-spotify elementor-repeater-item-7758d53\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Spotify<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-spotify\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.1 8 0 119.1 0 256s111.1 248 248 248 248-111.1 248-248S384.9 8 248 8zm100.7 364.9c-4.2 0-6.8-1.3-10.7-3.6-62.4-37.6-135-39.2-206.7-24.5-3.9 1-9 2.6-11.9 2.6-9.7 0-15.8-7.7-15.8-15.8 0-10.3 6.1-15.2 13.6-16.8 81.9-18.1 165.6-16.5 237 26.2 6.1 3.9 9.7 7.4 9.7 16.5s-7.1 15.4-15.2 15.4zm26.9-65.6c-5.2 0-8.7-2.3-12.3-4.2-62.5-37-155.7-51.9-238.6-29.4-4.8 1.3-7.4 2.6-11.9 2.6-10.7 0-19.4-8.7-19.4-19.4s5.2-17.8 15.5-20.7c27.8-7.8 56.2-13.6 97.8-13.6 64.9 0 127.6 16.1 177 45.5 8.1 4.8 11.3 11 11.3 19.7-.1 10.8-8.5 19.5-19.4 19.5zm31-76.2c-5.2 0-8.4-1.3-12.9-3.9-71.2-42.5-198.5-52.7-280.9-29.7-3.6 1-8.1 2.6-12.9 2.6-13.2 0-23.3-10.3-23.3-23.6 0-13.6 8.4-21.3 17.4-23.9 35.2-10.3 74.6-15.2 117.5-15.2 73 0 149.5 15.2 205.4 47.8 7.8 4.5 12.9 10.7 12.9 22.6 0 13.6-11 23.3-23.2 23.3z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-apple elementor-repeater-item-f726255\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Apple<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-apple\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M318.7 268.7c-.2-36.7 16.4-64.4 50-84.8-18.8-26.9-47.2-41.7-84.7-44.6-35.5-2.8-74.3 20.7-88.5 20.7-15 0-49.4-19.7-76.4-19.7C63.3 141.2 4 184.8 4 273.5q0 39.3 14.4 81.2c12.8 36.7 59 126.7 107.2 125.2 25.2-.6 43-17.9 75.8-17.9 31.8 0 48.3 17.9 76.4 17.9 48.6-.7 90.4-82.5 102.6-119.3-65.2-30.7-61.7-90-61.7-91.9zm-56.6-164.2c27.3-32.4 24.8-61.9 24-72.5-24.1 1.4-52 16.4-67.9 34.9-17.5 19.8-27.8 44.3-25.6 71.9 26.1 2 49.9-11.4 69.5-34.3z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-86c7060\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d2fed elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e0d2fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"357\" data-end=\"591\">In my podcast, I speak with entrepreneurs of B2B companies with a strong sustainable product. Green gold. I provide them with a platform to showcase what they are building and how they strive to launch their innovation in the market and make an impact.<\/p><p data-start=\"593\" data-end=\"761\">We discuss positioning, messaging, and the choices that determine whether an innovation is noticed and chosen. What works. What does not work. And what they have learned along the way.<\/p><p data-start=\"763\" data-end=\"925\">Sometimes with a guest who demonstrates how a sustainable innovation gains traction in the market. Sometimes solo, sharing my own insights on positioning, messaging, and growth.<\/p><p>Listen now via:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f3f0cf e-con-full e-flex e-con e-child\" data-id=\"8f3f0cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d30a00d animated-slow e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d30a00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.3,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien-1024x1024.png\" class=\"attachment-large size-large wp-image-2128\" alt=\"\" srcset=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien-1024x1024.png 1024w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien-300x300.png 300w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien-150x150.png 150w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien-768x768.png 768w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/dorien.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac1567 e-flex e-con-boxed e-con e-parent\" data-id=\"3ac1567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf7f60 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cf7f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you a new listener?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467c72c elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"467c72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStart here if you want to quickly find out if this podcast is right for you:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd51b6e elementor-widget elementor-widget-spacer\" data-id=\"cd51b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3822bf4 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"3822bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t\t<style type=\"text\/css\">#pp-podcast-6314 a, .pp-modal-window .modal-6314 a, .pp-modal-window .aux-modal-6314 a, #pp-podcast-6314 .ppjs__more { color: #7a2128; 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Met Duurzame Kansmakers helpt hij organisaties vastgelopen duurzaamheidsvraagstukken om te zetten in\\u2026 actie. M\\u00e9t energie, zonder geitenwollensokken.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom \\u201cduurzaam\\u201d vaak het probleem is, niet de oplossing&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Hoe je van een vaag issue een concreet verdienmodel maakt&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom groeien soms betekent: stoppen met alles zelf doen&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag van Duncan:&lt;\\\/p&gt;\\n&lt;p&gt;Zit jij (of je organisatie) vast en hoor je jezelf zeggen: \\u201cja maar\\u2026 hoe dan?\\u201d&lt;\\\/p&gt;\\n&lt;p&gt;Bel Duncan. Of breng hem in contact met iemand die dat hardop zegt.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;04\\\/02\\\/2026&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/impact-maken-voor-mensen-die-ja-maar-zeggen-en-toch-iets-willen-veranderen-11&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/183063\\\/H5XwbdmXWCyGLnsEmwwuy0tBPgaEO3un.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/183063\\\/ruaovByBkKZRd1IBwM0AD2QTiXP4ZGvlgEHB7tsM.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;38:38&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1770184800,&quot;key&quot;:&quot;7cb924dc3b24849034216666e139b938&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-2&quot;:{&quot;title&quot;:&quot;Duurzaam. Lekker. Schaalbaar. En toch de stekker eruit. Hoe dan!?&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik Erwin Jansen: ondernemer, idealist en iemand die het lef heeft om niet alleen successen te delen, maar juist ook wat n\\u00ed\\u00e9t werkte. Hij bouwde een plantaardig fastfoodrestaurant met grote ambities \\u2014 en trok uiteindelijk zelf de stekker eruit.&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom \\u201clekker\\u201d belangrijker is dan \\u201cduurzaam\\u201d&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Hoe locatie, timing en focus een bedrijf kunnen maken of breken&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom minder communiceren soms meer oplevert&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag&lt;\\\/p&gt;\\n&lt;p&gt;Erwin ontwikkelt een fundament-programma voor ondernemers, maar zoekt hulp bij sales en lancering. Heb jij daar ervaring mee, of ken je iemand die dit kan? Laat van je horen.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;21\\\/01\\\/2026&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/duurzaam-lekker-schaalbaar-en-toch-de-stekker-eruit-hoe-dan&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/182370\\\/iC9iXGSuRmxFPGAMzmz7NJoJFNNzfygP.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/182370\\\/HJh9VJAxVTF91QNZmlXXZpwPFdc04Dgr2Mweo5Hr.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;42:11&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1768975200,&quot;key&quot;:&quot;ca12acf6295ecce2bb3a38cdc23d3d18&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-3&quot;:{&quot;title&quot;:&quot;Je hoeft geen Greta te zijn om je bedrijf te verduurzamen #9&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik Ton van Grinsven, oprichter van Sustra \\u2013 het platform dat duurzaamheid eindelijk werkbaar maakt voor het MKB. Van technicus tot impactondernemer: Ton bewijst dat verduurzamen geen gedoe of duur consultancyproject hoeft te zijn.\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom \\u2018duurzaam\\u2019 pas iets betekent als je het klein en concreet maakt.\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Hoe je met lean denken verspilling \\u00e9n weerstand weghaalt.\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Wat Ton leerde van zijn sprong van loondienst naar eigen BV.\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\ud83d\\udcac Hulpvraag van Ton:\\n&lt;\\\/p&gt;\\n&lt;p&gt;Wat houdt jou (of jouw organisatie) nog tegen om te verduurzamen? Deel je grootste belemmering \\u2013 Ton gebruikt de antwoorden om Sustra verder te verbeteren.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;07\\\/01\\\/2026&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/je-hoeft-geen-greta-te-zijn-om-je-bedrijf-te-verduurzamen-9&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/181841\\\/473DjRwPW3t0HhSeREmN9BHqhxlces0p.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/181841\\\/h5FazPAyoMGPVAOss80IDZr5yCjfeTj9LwT5lVU0.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;34:58&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1767765300,&quot;key&quot;:&quot;4601fc71e311698f96f1237d174531ff&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-4&quot;:{&quot;title&quot;:&quot;Wat als je verhaal al goed is \\u2014 maar je woorden nog niet? #8&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik Lorenza Verbaten: ghostwriter met built-in antenne voor verhalen van impactmakers. Zij schrijft het verhaal dat ondernemers w\\u00e9l voelen, maar nooit zo op papier krijgen.&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom impactmakers vaak te bescheiden zijn voor hun eigen verhaal&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 hoe Lorenza haar gevoeligheid omtoverde tot haar superkracht&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom kiezen voor een niche (de groene bubbel) alles makkelijker maakt&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag van Lorenza:&lt;\\\/p&gt;\\n&lt;p&gt;Wat houdt jou tegen om je verhaal op LinkedIn te delen? Laat het haar weten \\u2014 jouw antwoord helpt haar om impactmakers n\\u00f3g beter zichtbaar te maken.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;03\\\/12\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/het-verhaal-van-jouw-impactbedrijf-nu-de-woorden-nog&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/180504\\\/KAM2WbUgs9CogStDySmrWrNj1yvnv1o9.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/180504\\\/tArcvasLUhPa3nO0bFo4Py322hjOSy8fPWDkIyWP.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;21:57&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1764741600,&quot;key&quot;:&quot;f53864f9ee499a8514e813f32e0d6070&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-5&quot;:{&quot;title&quot;:&quot;De mayo rebel die het sauzenschap een midlifecrisis bezorgt #7&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik met Geert Kranendonk, mede-oprichter van Mayonneur. Je weet wel, dat merk dat mayonaise weer sexy wist te maken. Terwijl de rest van het schap nog in een winterslaap lag, gooiden zij er explosieve smaken en reststromen tegenaan.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 hoe ze van een studieopdracht naar een sausimperium groeiden.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom smaak altijd wint, ook als je duurzaam wil zijn.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 wat je kunt leren van RTL Boulevard, Dragon\\u2019s Den en\\u2026 moeders die je onverwacht op tv spotten.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag van Geert:&lt;\\\/p&gt;\\n&lt;p&gt;Heb jij hun mayo in huis? Laat weten wat je irriteert aan de fles. Formaat, dop, leegschudden. Alles mag. Ze willen het product verbeteren en jouw feedback vinden ze superfijn!&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;19\\\/11\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/de-saus-startup-die-het-schap-een-midlifecrisis-bezorgt-7&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/179745\\\/c46gug3jrBZGaZO4Kx9zbTAzt509m7M6.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/179745\\\/8DQCz1zwa3ndrbNj2x8Dlv3ZkXl3DrFa3YpMo9tL.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;25:17&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1763532000,&quot;key&quot;:&quot;39bf125183df864e053c3e44e894de2d&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-6&quot;:{&quot;title&quot;:&quot;Zo laat je de prijs van jouw duurzame product het werk doen #6&quot;,&quot;description&quot;:&quot;&lt;p&gt;Veel duurzame merken schrikken van het woord prijs. In deze podcast zet ik het recht, met slimme frames en voorbeelden die w\\u00e9l werken. Licht. praktisch. zonder sorry te zeggen.&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Hoe je prijs een verhaal wordt over waarde en levensduur&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Slimme modellen, van bundels en lease tot reparatie en pay-per-use&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom vergelijkingen met \\u201cgoedkoop\\u201d je merk onderuit halen, en wat w\\u00e9l te doen&lt;\\\/p&gt;\\n&lt;p&gt;Veel duurzame merken schrikken van het woord prijs. Dorien zet het recht, met slimme frames en voorbeelden die w\\u00e9l werken. Licht. praktisch. zonder sorry te zeggen.&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Hoe je prijs een verhaal wordt over waarde en levensduur&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Slimme modellen, van bundels en lease tot reparatie en pay-per-use&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 Waarom vergelijkingen met \\u201cgoedkoop\\u201d je merk onderuit halen, en wat w\\u00e9l te doen&lt;\\\/p&gt;\\n&lt;p&gt;Vond je dit helpend? Abonneer je en deel de aflevering met een impactcollega die worstelt met prijs. Samen maken we duurzaamheid de norm, ook op de factuur.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;12\\\/11\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/zo-laat-je-de-prijs-van-jouw-duurzame-produkt-het-werk-doen-6&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/179558\\\/NB1OhxsAhah0CMHK2PQXWAQiNRqwXaDx.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/UeIRfp18Vj0jv8ZTSNEPzqD8G59Y3rDd768aUucy.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;24:06&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1762927440,&quot;key&quot;:&quot;10e59dcca91dbc30062f02136abdcaf4&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-7&quot;:{&quot;title&quot;:&quot;Got(t)a make it matter: als winst en impact elkaar versterken #5&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik Vincent Kuiper, partner bij Gota Ventures\\u2014 het fonds dat gelooft dat impact en rendement prima samen aan tafel kunnen.\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;Geen dromerige idealen, maar gezonde nuchterheid: goed eten, goed doen en ook gewoon verdienen. En ja, dat kan dus allemaal tegelijk.\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;Iedereen wil van Vincent Kuiper weten: is Gota Ventures nou een klassiek venture capital fonds of een impactfonds?\\n&lt;\\\/p&gt;\\n&lt;p&gt;Dat zegt eigenlijk alles over hun positioneringsuitdaging. Want inhoudelijk klopt het verhaal \\u2014 ze investeren in food-innovaties die winstgevend en goed voor mens en planeet zijn. Maar zolang mensen die vraag blijven stellen, weet je: het verhaal mag scherper.\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 hoe Gota Ventures investeert in toekomstbestendige food-startups\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom winst en impact elkaar juist versterken\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom een goed verhaal helpt om dat geloofwaardig over te brengen\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 waarom geloof in je visie nog geen heldere positionering is\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u2192 en hoe je als fonds laat zien w\\u00e1t je onderscheidt, zonder het steeds te moeten uitleggen\\n&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag:\\n&lt;\\\/p&gt;\\n&lt;p&gt;Ken jij een food-startup met een duurzaam hart \\u00e9n een verhaal dat klopt? Tip ze bij Gota Ventures \\u2014 zij helpen met de volgende groeistap.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;29\\\/10\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/goed-doen-mag-best-renderen-5&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/178826\\\/1LDk56P9v8VBcQdPN18Xfj4RcDXZcZRj.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/178826\\\/q3x8vVySTziJ1cxR0gBYQWdyUFfK4O4wiF9qMTm3.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;27:24&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1761717600,&quot;key&quot;:&quot;0cc5278447306beb54c8c6db5d1b9333&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-8&quot;:{&quot;title&quot;:&quot;Duurzaam is geen USP (meer) #4&quot;,&quot;description&quot;:&quot;&lt;p&gt;In deze aflevering vertel ik waarom \\u201cduurzaam\\u201d alleen meestal niet verkoopt en wat er w\\u00e9l bij moet. Maak kennis met mijn Duurzaamheids Plus-model: vijf bouwstenen die jouw product van \\u2018goed\\u2019 naar \\u2018hebben!\\u2019 tillen \\u2014 functioneel, esthetisch, emotie, sociaal en bewijs. Je krijgt concrete haakjes (vraag je klanten, kies \\u00e9\\u00e9n emotie, maak claims tastbaar) \\u00e9n een schopje onder je groene billen om ritme te houden. &lt;\\\/p&gt;\\n&lt;p&gt;Zin om je plus te vinden? &lt;\\\/p&gt;\\n&lt;p&gt;Luisteren dus.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;21\\\/10\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/duurzaam-is-geen-usp-meer&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/178498\\\/tP6zA5OnQiP7ff1QirYJTr2gcjwN8SH1.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/178498\\\/p9ZrU5wci1EwBL4Cdv1yap7uSVRJGMNXglskLCyj.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;20:20&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1761040800,&quot;key&quot;:&quot;2ab8a84b8a4f9005285dc7539469771c&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-9&quot;:{&quot;title&quot;:&quot;Works like a tierelier de deo van The Lekker Company #3&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vandaag spreek ik Dewi van de Waeter, founder van the Lekker Company \\u2013 de vrolijke, no-nonsense gamechanger in natuurlijke cosmetica.\\u00a0&lt;\\\/p&gt;\\n&lt;p&gt;Van beslagkommen aan de keukentafel naar landelijke schappen bij Albert Heijn &amp; Etos: Dewi deelt hoe een vegan challenge uitmondde in een merk dat works like a tierelier \\u00e9n de wereld iets mooier maakt.&lt;\\\/p&gt;\\n&lt;p&gt;In deze aflevering hoor je:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Waarom natuurlijke deo niet hoeft in te leveren op werking &lt;\\\/li&gt;\\n&lt;li&gt;Hoe kartonnen verpakkingen, refill-modules en 1% for the Planet (4.000+ bomen) echte impact maken.&lt;\\\/li&gt;\\n&lt;li&gt;De pitch die alles veranderde: van Lekker in een potje naar een merk dat de cosmetica-industrie positief verbetert.&lt;\\\/li&gt;\\n&lt;li&gt;Mooiste moment: de mail van een bruid\\u00a0&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;Hulpvraag van Dewi:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Pers &amp; podium: wij zijn op zoek naar interviews, artikelen, tafelaanschuiven \\u2013 tips en warme intro\\u2019s welkom.&lt;\\\/li&gt;\\n&lt;li&gt;Angel\\\/investeerder: groeikapitaal voor grote giftbox-orders en uitbreiding assortiment.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;15\\\/10\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/mijn-liefde-voor-matketing-hoe-is-dat-ontstaan-en-hoe-kan-jij-dit-ook-toepassen-zodat-jezelf-kan-onderscheiden-in-jouw-markt&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/126543\\\/RQwU70POy1jWq39mcRJsODsPdanee7g0.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/126543\\\/WIVYIdSRMQ9ZtQyKYzLcjbql6OWRoRymwxmKjGkJ.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;38:50&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1760506200,&quot;key&quot;:&quot;801805d9f6a8e668fce4034a652dd9dd&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-10&quot;:{&quot;title&quot;:&quot;De wereld mooier poetsen met (tandpasta van) ReBloom Care #1&quot;,&quot;description&quot;:&quot;&lt;p&gt;In deze aflevering praat ik met duurzame doorzetter Jeanette Smiemans, de oprichter van ReBloom Care.\\u00a0&lt;\\\/p&gt;\\n&lt;p&gt;Jeanette besloot na jaren in multinationals haar eigen weg te gaan \\u2013 en dat werd een missie: tandpasta ontwikkelen die goed is voor je gezondheid \\u00e9n voor de planeet.&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Waarom is gewone tandpasta vaak helemaal niet zo fijn als je denkt?&lt;\\\/li&gt;\\n&lt;li&gt;Hoe maak je tandenpoetsen leuker, slimmer en duurzamer?&lt;\\\/li&gt;\\n&lt;li&gt;En wat kunnen tandartsen \\u00e9n consumenten doen om dit concept groot te maken?&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;E\\u00e9n ding is zeker: na het luisteren kijk je nooit meer hetzelfde naar je tandpasta.&lt;\\\/p&gt;\\n&lt;p&gt;Hulpvraag Jeanette:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Noem ReBloom Care bij je tandarts en laat weten naar welke praktijk je gaat, zodat het team de tandarts kan benaderen voor samenwerking\\\/verkoop.&lt;\\\/li&gt;\\n&lt;li&gt;Probeer het product zelf en deel je ervaring\\\/review.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;08\\\/10\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/de-impact-van-jouw-boodschap-doelgroep-en-aanbod-op-branding-en-marketing&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/126092\\\/GdZ7hhlY8UKeXQmzkij5AMYFMkutXpL6.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/126092\\\/g09TDz1rGMJXcnMiKUrJ3F82l6pMy9XtDRyg6b1w.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;33:05&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1759896000,&quot;key&quot;:&quot;5195c81635ce73dc60e5c01af1baf0ed&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-11&quot;:{&quot;title&quot;:&quot;Duurzame doorzetters: mijn favoriete soort mensen #2&quot;,&quot;description&quot;:&quot;&lt;p&gt;In deze solo-aflevering vertel ik waarom ik koos voor \\u00e9\\u00e9n specifieke groep ondernemers: de duurzame doorzetters. Geen gladde praatjes of snelle winst, maar mensen met een missie \\u2014 die met vallen en opstaan bouwen aan een mooiere wereld. Ik neem je mee in mijn eigen loopbaan, van multinationals tot missiegedreven marketing, en laat zien waarom goede communicatie h\\u00e9t verschil maakt tussen \\u2018meh\\u2019 en \\u2018impact\\u2019. Een aflevering vol herkenning, passie en een flinke dosis idealisme met beide benen op de grond.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;07\\\/10\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/hoe-ik-mezelf-onderscheidt-in-de-markt-en-jou-daar-ook-bij-kan-helpen&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/126540\\\/4rQPa37jZZPeOiNe7eYhJpPz8RuPQvxS.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/126540\\\/lNJqpKT06Ger5BU4ncCuaaBHqYcE3CmHED3LCI6H.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;11:03&quot;,&quot;episodetype&quot;:&quot;full&quot;,&quot;timestamp&quot;:1759852800,&quot;key&quot;:&quot;1b4c698c76d38bd5853228f89e9d155f&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;ppe-6314-12&quot;:{&quot;title&quot;:&quot;Trailer &#8211; De Dorien Tendijck Podcast&quot;,&quot;description&quot;:&quot;&lt;p&gt;Deze podcastserie is voor directeuren van duurzame scale up bedrijven en gaat over communiceren, positioneren en marketing.&lt;\\\/p&gt;\\n&lt;p&gt;Communiceren: hoe zorg je dat jouw verhaal, wat jij te bieden hebt en wat jouw meerwaarde is direct duidelijke is voor jouw doelgroep?\\n&lt;\\\/p&gt;\\n&lt;p&gt;Positioneren: hoe kun je jezelf onderscheiden ten opzichte van alle anderen op een manier die past bij jou en jouw doelgroep?\\n&lt;\\\/p&gt;\\n&lt;p&gt;Marketing: hoe zet je marketing in op een manier dat het echt bij jouw bedrijf past en zodat het werkt.&lt;\\\/p&gt;\\n&lt;p&gt;Ik ben Dorien Tendijck, marketingstrateeg communicatie en postionering in hart en nieren. Ik help graag impactbedrijven met het aantrekken van de fijnste klanten en met het zichtbaarder worden van hun mooie missie.&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;Wekelijks een nieuwe aflevering met duurzame doorzetters of een solo aflevering van mijzelf met strategieen en tips.&lt;\\\/p&gt;\\n&lt;\\\/p&gt;\\n&lt;p&gt;Als je geen aflevering wilt missen, volg me dan.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Dorien Tendijck&quot;,&quot;date&quot;:&quot;30\\\/09\\\/2025&quot;,&quot;link&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/20205\\\/trailer-marketing-en-branding&quot;,&quot;src&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/download\\\/117253\\\/LsjvaHPz2YoRd3WgQ2t8pVU1Q5UGS4y7.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/117253\\\/V3HGYpd7XmRY9AKoy5Bt0EOlgDCbWRVvPpcMHJhF.png&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;season&quot;:0,&quot;categories&quot;:[],&quot;duration&quot;:&quot;01:06&quot;,&quot;episodetype&quot;:&quot;trailer&quot;,&quot;timestamp&quot;:1759226400,&quot;key&quot;:&quot;76d0239dbdfb8319f11e4b4fd722fef2&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;load_info&quot;:{&quot;loaded&quot;:12,&quot;displayed&quot;:15,&quot;offset&quot;:0,&quot;maxItems&quot;:12,&quot;src&quot;:&quot;03f53c84f5965043677297d5755d5e3a&quot;,&quot;step&quot;:15,&quot;sortby&quot;:&quot;sort_date_desc&quot;,&quot;filterby&quot;:&quot;&quot;,&quot;fixed&quot;:&quot;&quot;,&quot;args&quot;:{&quot;imgurl&quot;:&quot;https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-768x768.png&quot;,&quot;imgset&quot;:&quot;https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-768x768.png 768w, https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-300x300.png 300w, https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-1024x1024.png 1024w, https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-150x150.png 150w, https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-1536x1536.png 1536w, https:\\\/\\\/dorientendijck.nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-2048x2048.png 2048w&quot;,&quot;display&quot;:&quot;&quot;,&quot;hddesc&quot;:0,&quot;hdfeat&quot;:0,&quot;oricov&quot;:&quot;https:\\\/\\\/app.springcast.fm\\\/storage\\\/artwork\\\/7663\\\/20205\\\/ml5imMzmaYyvqIxJCJsNdP6iCbpeDqjeDxJ3uKnf.png&quot;,&quot;elength&quot;:18}},&quot;rdata&quot;:{&quot;permalink&quot;:&quot;https:\\\/\\\/dorientendijck.nl\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/2126\\\/&quot;,&quot;fprint&quot;:&quot;03f53c84f5965043677297d5755d5e3a&quot;,&quot;from&quot;:&quot;feedurl&quot;,&quot;elen&quot;:18,&quot;eunit&quot;:&quot;&quot;,&quot;teaser&quot;:&quot;&quot;,&quot;title&quot;:&quot;Sterk Positioneren Podcast&quot;,&quot;autoplay&quot;:&quot;&quot;}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__info pod-info\"><div class=\"pod-info__header pod-header\"><div class=\"pod-header__image\"><div class=\"pod-header__image-wrapper\"><img decoding=\"async\" class=\"podcast-cover-image\" src=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-768x768.png\" srcset=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-768x768.png 768w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-300x300.png 300w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-1024x1024.png 1024w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-150x150.png 150w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-1536x1536.png 1536w, https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/11\/hWt20vxhMu2Tnm0gaksZP05kezpTqlGBX5jqGYXM-2048x2048.png 2048w\" sizes=\"(max-width: 640px) 100vw, 25vw\" alt=\"Sterk Positioneren Podcast\"><\/div><span class=\"pod-header__image-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><div class=\"pod-header__items pod-items\"><div class=\"pod-items__title\">Sterk Positioneren Podcast<\/div><div class=\"pod-items__desc\"><p>Sterk positioneren is de podcast voor impactondernemers in de scale-upfase die voelen dat hun product verder is dan hoe ze worden gezien.<\/p>\n<\/p>\n<p>Veel bedrijven denken dat hun communicatie of marketing niet klopt.<\/p>\n<p>In de praktijk zit de oorzaak bijna altijd dieper: in de positionering.<\/p>\n<\/p>\n<p>In deze podcast gaan we het daarover hebben. Over scherpe keuzes, focus en hoe je ervoor zorgt dat klanten snappen waarom ze voor jou moeten kiezen.<\/p>\n<\/p>\n<p>Je hoort gesprekken met impactondernemers over hun positionering, afgewisseld met solo-afleveringen waarin ik inzichten deel over positionering, groei en merkkeuzes.<\/p>\n<\/p>\n<p>Ik ben Dorien Tendijck, positionering expert voor impactbedrijven.<\/p>\n<p>Ik help ondernemers hun positionering messcherp maken en door te vertalen naar website, pitchdeck en salesmateriaal zodat ze minder hoeven uit te leggen en vaker worden gekozen.<\/p>\n<\/p>\n<p>Abonneer je en luister mee \u2013 elke aflevering helpt je een stap dichter bij groei met impact.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-6314-player\" preload=\"none\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/app.springcast.fm\/download\/183063\/H5XwbdmXWCyGLnsEmwwuy0tBPgaEO3un.mp3\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\">Impact maken voor mensen  die \u2018ja maar\u2019 zeggen en toch iets willen veranderen #11<\/div><div class=\"episode-single__author\"><span class=\"byname\">by<\/span><span class=\"single-author\">Dorien Tendijck<\/span><\/div><\/div><div class=\"episode-single__description\"><p>Duncan Buisman is zo\u2019n ondernemer die niet rustig kan blijven zitten als iets niet logisch voelt. Met Duurzame Kansmakers helpt hij organisaties vastgelopen duurzaamheidsvraagstukken om te zetten in\u2026 actie. M\u00e9t energie, zonder geitenwollensokken.<\/p><p><\/p><p>In deze aflevering hoor je:<\/p><p>\u2192 Waarom \u201cduurzaam\u201d vaak het probleem is, niet de oplossing<\/p><p>\u2192 Hoe je van een vaag issue een concreet verdienmodel maakt<\/p><p>\u2192 Waarom groeien soms betekent: stoppen met alles zelf doen<\/p><p><\/p><p>Hulpvraag van Duncan:<\/p><p>Zit jij (of je organisatie) vast en hoor je jezelf zeggen: \u201cja maar\u2026 hoe dan?\u201d<\/p><p>Bel Duncan. Of breng hem in contact met iemand die dat hardop zegt.<\/p><\/div><\/div><div class=\"ppjs__img-wrapper \"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"ppjs__img-btn\" src=\"https:\/\/app.springcast.fm\/storage\/artwork\/7663\/20205\/183063\/ruaovByBkKZRd1IBwM0AD2QTiXP4ZGvlgEHB7tsM.png\" srcset=\"\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"Impact maken voor mensen  die \u2018ja maar\u2019 zeggen en toch iets willen veranderen #11\"><\/div><div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><\/div><div class=\"pod-content__list episode-list\"><div class=\"episode-list__filters\"><div class=\"episode-list__search\"><label class=\"label-episode-search\"><span class=\"ppjs__offscreen\">Search Episodes<\/span><input type=\"text\" placeholder=\"Search Episodes\" title=\"Search Podcast Episodes\"\/><\/label><span class=\"episode-list__search-icon\"><svg class=\"icon icon-pp-search\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-search\" xlink:href=\"#icon-pp-search\"><\/use><\/svg><\/span><\/div><button class=\"episode-list__clear-search pod-button\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><span class=\"ppjs__offscreen\">Clear Search<\/span><\/button><\/div><div class=\"episode-list__wrapper\">\n<div id=\"ppe-6314-1\" class=\"episode-list__entry pod-entry\" data-search-term=\"impact maken voor mensen  die \u2018ja maar\u2019 zeggen en toch iets willen veranderen #11\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/impact-maken-voor-mensen-die-ja-maar-zeggen-en-toch-iets-willen-veranderen-11\">Impact maken voor mensen  die \u2018ja maar\u2019 zeggen en toch iets willen veranderen #11<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">04\/02\/2026<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-2\" class=\"episode-list__entry pod-entry\" data-search-term=\"duurzaam. lekker. schaalbaar. en toch de stekker eruit. hoe dan!?\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/duurzaam-lekker-schaalbaar-en-toch-de-stekker-eruit-hoe-dan\">Duurzaam. Lekker. Schaalbaar. En toch de stekker eruit. Hoe dan!?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">21\/01\/2026<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-3\" class=\"episode-list__entry pod-entry\" data-search-term=\"je hoeft geen greta te zijn om je bedrijf te verduurzamen #9\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/je-hoeft-geen-greta-te-zijn-om-je-bedrijf-te-verduurzamen-9\">Je hoeft geen Greta te zijn om je bedrijf te verduurzamen #9<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">07\/01\/2026<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-4\" class=\"episode-list__entry pod-entry\" data-search-term=\"wat als je verhaal al goed is \u2014 maar je woorden nog niet? #8\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/het-verhaal-van-jouw-impactbedrijf-nu-de-woorden-nog\">Wat als je verhaal al goed is \u2014 maar je woorden nog niet? #8<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">03\/12\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-5\" class=\"episode-list__entry pod-entry\" data-search-term=\"de mayo rebel die het sauzenschap een midlifecrisis bezorgt #7\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/de-saus-startup-die-het-schap-een-midlifecrisis-bezorgt-7\">De mayo rebel die het sauzenschap een midlifecrisis bezorgt #7<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">19\/11\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-6\" class=\"episode-list__entry pod-entry\" data-search-term=\"zo laat je de prijs van jouw duurzame product het werk doen #6\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/zo-laat-je-de-prijs-van-jouw-duurzame-produkt-het-werk-doen-6\">Zo laat je de prijs van jouw duurzame product het werk doen #6<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">12\/11\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-7\" class=\"episode-list__entry pod-entry\" data-search-term=\"got(t)a make it matter: als winst en impact elkaar versterken #5\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/goed-doen-mag-best-renderen-5\">Got(t)a make it matter: als winst en impact elkaar versterken #5<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">29\/10\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-8\" class=\"episode-list__entry pod-entry\" data-search-term=\"duurzaam is geen usp (meer) #4\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/duurzaam-is-geen-usp-meer\">Duurzaam is geen USP (meer) #4<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">21\/10\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-9\" class=\"episode-list__entry pod-entry\" data-search-term=\"works like a tierelier de deo van the lekker company #3\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/mijn-liefde-voor-matketing-hoe-is-dat-ontstaan-en-hoe-kan-jij-dit-ook-toepassen-zodat-jezelf-kan-onderscheiden-in-jouw-markt\">Works like a tierelier de deo van The Lekker Company #3<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">15\/10\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-10\" class=\"episode-list__entry pod-entry\" data-search-term=\"de wereld mooier poetsen met (tandpasta van) rebloom care #1\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/de-impact-van-jouw-boodschap-doelgroep-en-aanbod-op-branding-en-marketing\">De wereld mooier poetsen met (tandpasta van) ReBloom Care #1<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">08\/10\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-11\" class=\"episode-list__entry pod-entry\" data-search-term=\"duurzame doorzetters: mijn favoriete soort mensen #2\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/hoe-ik-mezelf-onderscheidt-in-de-markt-en-jou-daar-ook-bij-kan-helpen\">Duurzame doorzetters: mijn favoriete soort mensen #2<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">07\/10\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6314-12\" class=\"episode-list__entry pod-entry\" data-search-term=\"trailer &#8211; de dorien tendijck podcast\" data-cats=\"\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/app.springcast.fm\/20205\/trailer-marketing-en-branding\">Trailer &#8211; De Dorien Tendijck Podcast<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">30\/09\/2025<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Dorien Tendijck<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"episode-list__search-results episode-search\"><span class=\"ppjs__offscreen\">Search Results placeholder<\/span><\/div><\/div><\/div><div class=\"ppjs__list-reveal\"><div class=\"ppjs__button\"><button class=\"pp-prev-btn\"><span class=\"ppjs__offscreen\">Previous Episode<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-previous\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-previous\" xlink:href=\"#icon-pp-previous\"><\/use><\/svg><\/span><\/button><\/div><div class=\"ppjs__button\"><button class=\"pp-list-btn\"><span class=\"ppjs__offscreen\">Show Episodes List<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-show-list\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-show-list\" xlink:href=\"#icon-pp-show-list\"><\/use><\/svg><svg class=\"icon icon-pp-hide-list\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-hide-list\" xlink:href=\"#icon-pp-hide-list\"><\/use><\/svg><\/span><\/button><\/div><div class=\"ppjs__button\"><button class=\"pp-next-btn\"><span class=\"ppjs__offscreen\">Next Episode<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-next\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-next\" xlink:href=\"#icon-pp-next\"><\/use><\/svg><\/span><\/button><\/div><\/div><\/div><\/div><div class=\"pod-content__launcher pod-launch\"><button class=\"pod-launch__button pod-launch__info pod-button\" aria-expanded=\"false\"><span class=\"ppjs__offscreen\">Show Podcast Information<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-podcast\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-podcast\" xlink:href=\"#icon-pp-podcast\"><\/use><\/svg><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac015a elementor-widget elementor-widget-spacer\" data-id=\"8ac015a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485d451 e-flex e-con-boxed e-con e-parent\" data-id=\"485d451\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26476ab elementor-invisible elementor-widget elementor-widget-button\" data-id=\"26476ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dorientendijck.nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">let's get acquainted<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312437a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"312437a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovations that move the world forward deserve a strong position in the market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>podcast For B2B companies with green gold that want to grow with purpose Spotify Apple Youtube In my podcast, I speak with entrepreneurs of B2B companies with a strong sustainable product. Green gold. I provide them with a platform to showcase what they are building and how they strive to launch their innovation in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2129,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2126","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast - Dorien Tendijck<\/title>\n<meta name=\"description\" content=\"In this podcast, I speak with entrepreneurs, experts, and other thinkers about positioning, communication, and marketing that works for meaningful companies. No gimmicks. No sales talk. 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