{"id":2217,"date":"2025-07-21T13:45:19","date_gmt":"2025-07-21T11:45:19","guid":{"rendered":"https:\/\/dorientendijck.nl\/about-me\/"},"modified":"2026-03-10T12:09:20","modified_gmt":"2026-03-10T11:09:20","slug":"about-me","status":"publish","type":"page","link":"https:\/\/dorientendijck.nl\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2217\" class=\"elementor elementor-2217 elementor-23\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef531f e-flex e-con-boxed e-con e-parent\" data-id=\"4ef531f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3e5f4b e-con-full e-flex e-con e-child\" data-id=\"d3e5f4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b10694 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3b10694\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Dorien<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd750c2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fd750c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I help B2B companies with a strong and sustainable product become the logical choice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03efa4 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e03efa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"290\" data-end=\"453\">You have something strong in your hands. Technology, material, or a solution with real impact. But the market does not yet clearly see why you are the logical choice.  <\/p><p data-start=\"462\" data-end=\"597\">I often see this with sustainable B2B companies.<br data-start=\"505\" data-end=\"508\">The mission is right. The product is strong. The ambition is great.<br data-start=\"567\" data-end=\"570\">Yet traction is lagging.  <\/p><p data-start=\"599\" data-end=\"804\">Not because the offering is lacking, but because positioning and messaging have not grown along with the company. Too much focus on technical content. Too little differentiation in a rapidly crowding sustainable category.  <\/p><p data-start=\"806\" data-end=\"1066\">Many companies have already given this a lot of thought and tried various versions. Yet there often comes a point where you feel this isn&#8217;t something to just do &#8220;on the side.&#8221; That is when you want to establish it properly and choose to consciously outsource it.  <\/p><p data-start=\"1068\" data-end=\"1111\">I prefer working with those types of companies.<\/p><p data-start=\"1113\" data-end=\"1315\">I help B2B companies define their positioning and messaging sharply and establish them consistently in the market.<br data-start=\"1219\" data-end=\"1222\">So that what is strong on the inside also convinces on the outside.<br data-start=\"1274\" data-end=\"1277\">Clear. Distinctive. Credible.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf540a elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4cf540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dorientendijck.nl\/en\/?page_id=2164\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">how we can work together<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5e6e6b e-con-full e-flex e-con e-child\" data-id=\"f5e6e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0da7fd6 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0da7fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/elementor\/thumbs\/ELF_20251114_Dorien_17-scaled-rfv0e0yd0tnwd23p80ix6hhbk5f4bvugrft8zn28iw.jpg\" title=\"ELF_20251114_Dorien_17\" alt=\"ELF_20251114_Dorien_17\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af12826 e-flex e-con-boxed e-con e-parent\" data-id=\"af12826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8284f98 elementor-widget elementor-widget-spacer\" data-id=\"8284f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea95291 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ea95291\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How I specifically help companies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5296009 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5296009\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategically considered and concretely translated<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ed5302 e-con-full e-flex e-con e-child\" data-id=\"7ed5302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e771103 elementor-view-stacked elementor-widget__width-initial animated-slow elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"e771103\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSharpening your positioning so customers feel why you are the logical choice\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed44a2 elementor-view-stacked elementor-widget__width-initial animated-slow elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"8ed44a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFormulating your messaging clearly so the market immediately understands your point of difference\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc34f09 elementor-view-stacked elementor-widget__width-initial animated-slow elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"bc34f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTranslating your positioning and messaging into your website, pitch deck, and sales materials\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05be61c e-con-full e-flex e-con e-parent\" data-id=\"05be61c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bcf3e8 e-con-full e-flex e-con e-child\" data-id=\"0bcf3e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b7f390 e-con-full e-flex e-con e-child\" data-id=\"8b7f390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b723bd animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6b723bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My approach: sharp and down-to-earth <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079fbb8 animated-slow elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"079fbb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"592\" data-end=\"725\">Strong companies emerge when positioning and messaging are aligned and tell the same story everywhere.<\/p><p data-start=\"727\" data-end=\"740\">What you get:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a848989 animated-slow elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"a848989\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sharpness \u2013 a clear position and choices that provide direction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Peace of mind \u2013 focus and consistency in message and communication, without the noise<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M9.9997 15.1709L19.1921 5.97852L20.6063 7.39273L9.9997 17.9993L3.63574 11.6354L5.04996 10.2212L9.9997 15.1709Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Credibility \u2013 positioning and messaging that align with your company and convince the market<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8fd66 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d8fd66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2037\" data-end=\"2327\">I work with B2B companies focused on sustainability that want to grow beyond their sustainable niche.<\/p><p data-start=\"2037\" data-end=\"2327\">Companies with a strong product and serious ambitions.<br data-start=\"2179\" data-end=\"2182\">Who know that good intentions are not enough.<br data-start=\"2231\" data-end=\"2234\">And that a sharp position and clear messaging are just as important as a strong product.<\/p><p data-start=\"2329\" data-end=\"2399\">Companies that make a difference.<br data-start=\"2358\" data-end=\"2361\">And want to be commercially strong in doing so.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd29be elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cdd29be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dorientendijck.nl\/en\/?page_id=2133\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">let's get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-197762c e-flex e-con-boxed e-con e-parent\" data-id=\"197762c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6e4dc8 e-con-full e-flex e-con e-child\" data-id=\"f6e4dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f08972f animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f08972f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About me\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170d382 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"170d382\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"258\" data-end=\"451\">My career began over thirty years ago in marketing at international organizations, focusing on positioning and messaging. Later, I worked in startups, close to innovation and growth. <\/p><p data-start=\"453\" data-end=\"661\">There, I consistently saw the same pattern: strong products with real impact, but insufficient market traction. Not due to a lack of quality, but because positioning and messaging were not sharp enough. <\/p><p data-start=\"663\" data-end=\"904\">At the same time, I realized where my energy lies: working with companies that not only pursue commercial success but also want to fundamentally change something in their sector. Innovations that make a difference and therefore must be seen and chosen. <\/p><p data-start=\"906\" data-end=\"1055\">That is why I started my own company. To help impact-driven B2B companies choose their position sharply and establish it convincingly in the market. <\/p><p data-start=\"1057\" data-end=\"1231\">I prefer working with companies that want to take a serious approach and consciously choose to stop discussing their positioning halfway internally and instead truly make it work.<\/p><p data-start=\"1233\" data-end=\"1282\">So that the market sees what they are truly worth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c872c85 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c872c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38ff5 elementor-widget elementor-widget-image\" data-id=\"7d38ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/elementor\/thumbs\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-46-1-r94v09d7awmem6ctcxt07ap17afsyqjlof525zlsq0.jpg\" title=\"Mini Shoot Dorien\" alt=\"Mini Shoot Dorien\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa89042 e-flex e-con-boxed e-con e-parent\" data-id=\"aa89042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2071a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9a2071a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to become the logical choice in your market?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791e1a9 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"791e1a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dorientendijck.nl\/en\/?page_id=2133\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">let's get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Dorien I help B2B companies with a strong and sustainable product become the logical choice You have something strong in your hands. Technology, material, or a solution with real impact. But the market does not yet clearly see why you are the logical choice. I often see this with sustainable B2B companies.The mission is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2146,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2217","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About me - Dorien Tendijck<\/title>\n<meta name=\"description\" content=\"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorientendijck.nl\/en\/about-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About me - Dorien Tendijck\" \/>\n<meta property=\"og:description\" content=\"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorientendijck.nl\/en\/about-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Dorien Tendijck\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T11:09:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/\",\"url\":\"https:\/\/dorientendijck.nl\/en\/about-me\/\",\"name\":\"About me - Dorien Tendijck\",\"isPartOf\":{\"@id\":\"https:\/\/dorientendijck.nl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg\",\"datePublished\":\"2025-07-21T11:45:19+00:00\",\"dateModified\":\"2026-03-10T11:09:20+00:00\",\"description\":\"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.\",\"breadcrumb\":{\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dorientendijck.nl\/en\/about-me\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage\",\"url\":\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg\",\"contentUrl\":\"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg\",\"width\":683,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dorientendijck.nl\/en\/about-me\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dorientendijck.nl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About me\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dorientendijck.nl\/en\/#website\",\"url\":\"https:\/\/dorientendijck.nl\/en\/\",\"name\":\"Dorien Tendijck\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dorientendijck.nl\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About me - Dorien Tendijck","description":"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dorientendijck.nl\/en\/about-me\/","og_locale":"en_US","og_type":"article","og_title":"About me - Dorien Tendijck","og_description":"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.","og_url":"https:\/\/dorientendijck.nl\/en\/about-me\/","og_site_name":"Dorien Tendijck","article_modified_time":"2026-03-10T11:09:20+00:00","og_image":[{"width":683,"height":1024,"url":"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dorientendijck.nl\/en\/about-me\/","url":"https:\/\/dorientendijck.nl\/en\/about-me\/","name":"About me - Dorien Tendijck","isPartOf":{"@id":"https:\/\/dorientendijck.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage"},"image":{"@id":"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage"},"thumbnailUrl":"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg","datePublished":"2025-07-21T11:45:19+00:00","dateModified":"2026-03-10T11:09:20+00:00","description":"I help companies that want to do good\u2014and perform well\u2014to make sharp choices, communicate clearly, and become strategically visible.","breadcrumb":{"@id":"https:\/\/dorientendijck.nl\/en\/about-me\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dorientendijck.nl\/en\/about-me\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dorientendijck.nl\/en\/about-me\/#primaryimage","url":"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg","contentUrl":"https:\/\/dorientendijck.nl\/wp-content\/uploads\/2025\/07\/0nanted-Photography-Mini-Shoot-Dorien-Marketing-Pepper-maa25-53-1.jpg","width":683,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/dorientendijck.nl\/en\/about-me\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dorientendijck.nl\/en\/"},{"@type":"ListItem","position":2,"name":"About me"}]},{"@type":"WebSite","@id":"https:\/\/dorientendijck.nl\/en\/#website","url":"https:\/\/dorientendijck.nl\/en\/","name":"Dorien Tendijck","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dorientendijck.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/pages\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/comments?post=2217"}],"version-history":[{"count":1,"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/pages\/2217\/revisions"}],"predecessor-version":[{"id":2221,"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/pages\/2217\/revisions\/2221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/media\/2146"}],"wp:attachment":[{"href":"https:\/\/dorientendijck.nl\/en\/wp-json\/wp\/v2\/media?parent=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}