About Dorien
I help B2B companies with a strong and sustainable product become the logical choice
You have something strong in your hands. Technology, material, or a solution with real impact. But the market does not yet clearly see why you are the logical choice.
I often see this with sustainable B2B companies.
The mission is right. The product is strong. The ambition is great.
Yet traction is lagging.
Not because the offering is lacking, but because positioning and messaging have not grown along with the company. Too much focus on technical content. Too little differentiation in a rapidly crowding sustainable category.
Many companies have already given this a lot of thought and tried various versions. Yet there often comes a point where you feel this isn’t something to just do “on the side.” That is when you want to establish it properly and choose to consciously outsource it.
I prefer working with those types of companies.
I help B2B companies define their positioning and messaging sharply and establish them consistently in the market.
So that what is strong on the inside also convinces on the outside.
Clear. Distinctive. Credible.
How I specifically help companies
Strategically considered and concretely translated
Sharpening your positioning so customers feel why you are the logical choice
Formulating your messaging clearly so the market immediately understands your point of difference
Translating your positioning and messaging into your website, pitch deck, and sales materials
My approach: sharp and down-to-earth
Strong companies emerge when positioning and messaging are aligned and tell the same story everywhere.
What you get:
- Sharpness – a clear position and choices that provide direction
- Peace of mind – focus and consistency in message and communication, without the noise
- Credibility – positioning and messaging that align with your company and convince the market
I work with B2B companies focused on sustainability that want to grow beyond their sustainable niche.
Companies with a strong product and serious ambitions.
Who know that good intentions are not enough.
And that a sharp position and clear messaging are just as important as a strong product.
Companies that make a difference.
And want to be commercially strong in doing so.
About me
My career began over thirty years ago in marketing at international organizations, focusing on positioning and messaging. Later, I worked in startups, close to innovation and growth.
There, I consistently saw the same pattern: strong products with real impact, but insufficient market traction. Not due to a lack of quality, but because positioning and messaging were not sharp enough.
At the same time, I realized where my energy lies: working with companies that not only pursue commercial success but also want to fundamentally change something in their sector. Innovations that make a difference and therefore must be seen and chosen.
That is why I started my own company. To help impact-driven B2B companies choose their position sharply and establish it convincingly in the market.
I prefer working with companies that want to take a serious approach and consciously choose to stop discussing their positioning halfway internally and instead truly make it work.
So that the market sees what they are truly worth.
